Since OpenAI launched ChatGPT on November 30, 2022, the world of generative AI has exploded. Tools like Claude, CoPilot, Perplexity, MidJourney, and Firefly have reshaped industries from writing and translation to coding and design.With AI innovation surging, the question for individuals and businesses is clear: how can generative AI enhance personal competitiveness and organizational success?“AI must solve real-world problems to create real value,” says Kyungil Lee, CEO of Saltlux, a leading generative AI company based in South Korea. Interview with TheMiilk during a visit to the U.S.,Lee stressed that AI isn’t just a playground for experimentation. “AI literacy is about much more than using prompts or tools—it’s about defining clear problems and leveraging AI to solve them,” he explained.AI Literacy: Problem-Solving in PracticeTrue AI literacy, according to Lee, starts with the ability to identify and articulate challenges. “Being able to ask specific questions and communicate those to an LLM (large language model) is critical,” he says. Lee points to SK Group’s AI disruption initiative as a model for applying AI to real-world challenges. “Their approach of defining practical problems and solving them with AI creates valuable use cases that others can learn from.”The key, Lee believes, lies in accumulating problem-solving experience. “This process not only sharpens your understanding of AI but also maximizes its effectiveness,” he said.A New Player in AI SearchSaltlux, under Lee’s leadership, is taking a step forward in the generative AI space with its latest offering, Goover, a search and research platform. Introduced in June through Saltlux’s U.S. subsidiary, the tool is designed to provide what Lee calls a 'Re-Search', combining traditional search with advanced AI insights. Available in both Korean and English, Goober’s service has also expanded to mobile platforms.What sets Goover apart? According to Lee, it’s the combination of Saltlux’s proprietary LLM, called LUXIA, and its established expertise in vector search technology. Goover navigates multilingual web information and even paid subscription services, presenting users with precise answers and trustworthy sources.“In our own tests, Goober achieved a 98% accuracy rate and a 97% recency rate in Korean search queries,” Lee said, noting that its performance rivals that of ChatGPT and surpasses Perplexity in some areas. Beyond search, Goover offers features like auto-generated reports and personalized content recommendations, aligning with the growing demand for hyper-personalized digital experiences.The Future of Generative AIDuring a visit to Goover’s Silicon Valley HQ, Lee reflected on the future of the AI industry. While generative AI tools continue to evolve at breakneck speed, the Saltlux CEO emphasized that their ultimate success will hinge on how effectively they address real-world challenges.“AI tools are no longer just helpful—they’re becoming essential,” Lee said. “The organizations and individuals who can combine problem-solving skills with AI capabilities will lead in this era of disruption.”As companies like Saltlux push the boundaries of what generative AI can achieve, the challenge for users is clear: to harness these tools not just for exploration but for meaningful impact. Whether through search, personalization, or industry-specific applications, AI’s transformative potential is only beginning to unfold.The following is the full interview between TheMiilk reporter Wonik Park and Saltlux Guber CEO Kyungil Lee.
