‘Auto industry faces big wave of change’
With the advancement of AI, the car windshield will play a crucial role for infotainmentEpitone's in-car display solution analyzes drivers' patterns and displays information on car windowsThe automotive industry is undergoing its most significant change in a century, driven by the rapid development of electric and autonomous vehicles. The car replacement cycle is expected to shorten to within four years with the introduction of next-generation cars, presenting new business opportunities.The current shift in the car market is often compared to the transition from feature phones to smartphones, with cars evolving into crucial IT devices and platforms. This ongoing change is forecasted to significantly expand the entire car and related markets.In addition to the adoption of electrification and autonomous driving on the road, a distinctive trend is emerging inside the car—an effort to maximize safety and convenience by boldly removing cluster and center displays and using the entire front windshield as the main display to provide information.“Car windshields will evolve into main displays, leading to the emergence of new in-car apps and app stores,” states Sunghoon Hong, CEO of the automotive solutions firm Epitone, in an interview with The Miilk.Epitone is at the forefront of producing solutions that transform car windshields into an infotainment display. The company’s LiveWindow solution utilizes the entire windshield as a display, turning the road into a canvas. With a simple installation, even conventional internal engine cars can be transformed into 'future cars' equipped with infotainment display windshields. The display technology is pivotal to the changing driving environment in upcoming electric and autonomous vehicles, according to the CEO."Car cluster and center display screens are shifting to the front windshield. The new growth engine for cars and IT will come from this windshield,” he emphasizes.