Sodacrew breaking down borders for gifting
Gifting is already only a few taps away thanks to modern smartphone technology. Anyone can send both digital coupons and even real products, such as flowers and a bottle of wine, directly to their loved ones.Despite these advancements within the gifting industry, cross-border mobile gifting remains a relatively untapped field, with few companies having been able to successfully resolve the thorny logistical and supply chain challenges that it presents.“When it comes to gifting across borders, not many companies come to mind. Not even online gift cards published by retail giants like Amazon have become user-friendly, especially when being gifted to those outside of the US,” said Daniel Lee, CEO of Sodacrew, the operator of mobile gifting service SodaGift, in a recent interview with The Miilk. “We hope to become the go-to platform for cross-border gifting.”